Project Details
Objective
Reimagine Goldplus’ Golden Futures Scheme (GFS) launch by blending the emotional allure of gold with the convenience of digital access. The goal was to make online gold investment aspirational, relatable, and accessible for customers in tier-2 towns.
Idea
We created a visually striking campaign that married tradition with technology—showcasing Goldplus’ exquisite ornaments with subtle digital cues. The design celebrated the joy of owning gold while highlighting the ease of investing online.
Outcome
The campaign captured attention instantly, resonating with customers who valued convenience. Within the first week of launch, the Golden Futures Scheme saw over 5,000 registrations, reinforcing Goldplus as a brand that combines beauty and convenience.
Client
Tata Goldplus
Agency
TBWA
Category
OOH & Digital
Year
2014
