Project Details
Objective
Malayala Manorama aimed to tap into the 2015 FIFA World Cup excitement by engaging local communities and reinforcing its identity as more than just a news brand; one that actively celebrates and promotes popular culture and global sports.
Idea
We launched a multimedia campaign featuring iconic football jerseys humorously reimagined with Indian names, creating instant familiarity and excitement. The message hit home instantly and it turned global football passion into a local celebration.
Outcome
The campaign generated strong buzz and participation, with over 20 teams joining the tournament. Malayala Manorama earned significant brand mileage and successfully positioning itself as a spirited promoter of community and sport.
Client
Malayala Manorama
Agency
Mudra DDB
Category
Print & Outdoor
Year
2015
