Project Details
Objective
Establish Zoiro as an innerwear brand with attitude: bold and unapologetic. Break through the noise with a distinct voice that celebrates individuality and self-expression. Launch with powerful storytelling and a striking, unmistakable identity.
Idea
One Life. Zero Regrets. We created a mindset-driven campaign that inspire people to live unapologetically, embrace freedom over conformity and exude confidence from within. It’s not just about what you wear, but the fearless spirit you carry.
Outcome
Through bold visuals, disruptive storytelling and impactful digital engagement, Zoiro redefined innerwear as a statement of lifestyle. The brand connected with independent, self-assured audiences, transforming itself from a label into a movement.
Client
Zoiro
Agency
TBWA\India
Category
Integrated Campaign
Year
2014
