Project Details
Objective
Increase awareness and consideration for LASIK procedures at Zulekha Hospitals by addressing everyday dependence on spectacles in a relatable, light-hearted way. Use radio to spark curiosity and make vision correction feel simple and approachable.
Idea
A playful, humorous radio spot set in a familiar social situation used wit and irony to highlight life through glasses, subtly nudging listeners to imagine clearer vision without them. The tone stayed warm and conversational, making LASIK feel less clinical and more liberating.
Outcome
The spot connected instantly with listeners, driving strong recall and positive sentiment. By blending humour with insight, the campaign helped position Zulekha Hospitals’ LASIK procedure as an easy, confidence-boosting solution to everyday vision hassles.
Client
Zulekha Hospital
agency
Turrino
Category
Radio
Year
2020
