Project Details
Objective
Communicate Zulekha Hospital’s achievement of being ranked No. 1 in select medical specialties, while keeping the message warm, human and approachable. Build pride and trust without sounding self-congratulatory. Celebrate the dedication of our doctors, nurses and staff who make this possible every day.
Idea
We created a copy-led campaign that put each award-winning department in the spotlight through elegantly written, thoughtful headlines. The design stayed understated and confident, allowing the words to carry the credibility while reinforcing the hospital’s commitment to excellence in care.
Outcome
The series of creatives struck a strong emotional chord with the public, building trust and reinforcing Zulekha Hospital’s reputation for clinical excellence. The campaign helped translate recognition into reassurance; strengthening preference and credibility across key specialties.
Client
Zulekha Hospital
Agency
Turrino
Category
Campaign
Year
2023
