Project Details
Objective
To highlight the ease of copying caller tunes on Vodafone, allowing users to easily customize their phone experience. The goal was to underline the simplicity and fun of the process while engaging the audience in a light-hearted and relatable way.
Idea
We created the ‘East to Copy’ campaign, showcasing everyday scenarios where people effortlessly copy popular trends. The campaign used humour and familiarity to emphasize the ease of copying caller tunes with just one button press.
Outcome
The campaign resonated with a wide audience due to its fun, relatable concept and catchy visuals. It effectively communicated the simplicity of various features while reinforcing Vodafone’s position as a friendly, innovative telecom provider.
Client
Vodafone
Agency
Ogilvy India
Category
Outdoor
Year
2012
