Project Details
Objective
Ranga Shankara Theatre Festival is an annual theatre festival organised by Rangashankara. Our task was to position the festival as a premier cultural event, driving interest, boosting ticket sales and enhancing visibility for Vodafone.
Idea
In 2008, the festival paid tribute to Indian theatre’s golden era through a curation of iconic plays. Our idea was simple: to paint popular characters in golden hues, symbolising the timeless brilliance of Indian performance art.
Outcome
Record-breaking attendance, widespread media coverage and vibrant audience engagement. The festival strengthened its cultural brand, deepened ties within the theatre community and delivered strong visibility for Vodafone India.
Client
Vodafone
Agency
Ogilvy India
Category
Integrated Campaign
Year
2008
