Project Details
Objective
Reposition Times Classifieds as not just a listings platform, but as the fastest, most reliable way to turn everyday items into real opportunities. Build trust by highlighting its massive reach, ease of use, and surprising effectiveness in connecting sellers with genuine buyers.
Idea
We created a campaign that captured authentic moments of delight when people realized how quickly and unexpectedly their ads worked on Times Classifieds. The campaign used relatable stories to showcase speed, reach, and effectiveness.
Outcome
The campaign resonated well, building credibility while reinforcing Times Classifieds as the go-to platform for hassle-free selling. It boosted user confidence, increased listings and positioned it as the sure-shot solution for anyone looking to buy or sell.
Client
Times Classifieds
Agency
Pinxit Blue
Category
Print & OOH
Year
2012
