Project Details
Objective
To establish the Ranga Shankara Theatre Festival as a marquee cultural event, enhancing public engagement, driving ticket sales, fostering a vibrant theatre community, and delivering exceptional value to our client Vodafone India, who is the title sponsor of the event.
Idea
Celebrate Indian theatre’s golden era through iconic plays, immersive experiences, and strategic storytelling amplified across digital, press, and community platforms.
Outcome
Record-breaking attendance, widespread media coverage, and vibrant audience engagement. The festival strengthened its cultural brand, deepened ties within the theatre community, and delivered strong visibility for sponsors—cementing its status as a must-attend annual event.
Client
Vodafone India
Agency
Ogilvy India
Category
Campaign
Year
2008
