Project Details
Objective
Promote OYO’s properties in the UAE by targeting international tourists drawn to the region’s iconic attractions. The goal was to creatively drive bookings by aligning the brand with the excitement and energy of the UAE’s must-visit destinations.
Idea
Everyday is a festival in the UAE and we reimagined UAE’s top attractions as standalone ‘Festivals’. OYO properties near each spot were subtly integrated, turning location into a celebration and every day into a reason to stay.
Outcome
The campaign captured wide attention across online and offline platforms, engaging both travel enthusiasts and spontaneous vacationers.
OYO saw a spike in bookings near featured locations, proving that turning landmarks into festivals was a festive win for both visibility and sales.
Client
OYO Rooms
Agency
Turrino
Category
Campaign
Year
2019
