Project Details
Objective
Mark World Earth Day by expressing OYO’s commitment to sustainability in a way that felt warm, human and true to the brand. Reinforce OYO’s values by connecting environmental care to its core philosophy of hospitality.
Idea
We created a short, charming film built around the line ‘Let’s make room for everyone,’ seamlessly linking the message of environmental responsibility with OYO’s brand tagline. The film used simple, heartfelt storytelling to remind audiences that caring for the planet is an extension of caring for people.
Outcome
The film struck an emotional chord on social media, earning positive engagement and appreciation. It strengthened OYO’s brand warmth, reinforced its sustainability stance and demonstrated how purpose-led communication can feel genuine, relatable and on-brand.
Client
OYO
agency
Turrino
Category
Social
Year
2019
