Project Details
Objective
Launch Goldplus, a TATA jewellery brand’s new wedding collection, through a TV commercial that captures attention and stands out in the crowded wedding market. The goal was to connect emotionally with young couples while highlighting the beauty and detailing of the jewellery pieces.
Idea
We created a playful, memorable film set on a couple’s first night—showcasing each jewellery piece as the groom gently removes it. Set to a hit track from a classic blockbuster, the ad balanced intimacy, elegance, and fun, making the jewellery the star of the story.
Outcome
The commercial was widely appreciated for its fresh tone and clever execution. Wedding season orders spiked post-launch, proving that the campaign successfully delivered the brand’s message while cementing Goldplus as a youthful, desirable wedding jewellery choice.
Client
Tata Goldplus
agency
TBWA/India
Category
Campaign
Year
2015
