Project Details
Objective
The Forum Mall, Bangalore, hosted “Seriously Silly,” a no-holds-barred stand-up event to boost its cultural and lifestyle connect. Our task was to create buzz, fill seats and make the humour unforgettable, even before the first punchline.
Idea
We amplified the show’s quirky identity with a tongue-in-cheek campaign highlighting the “side effects” of too much laughter. Exaggerated visuals and playful language turned the comedy into a “diagnosis,” funny even before the curtain rose.
Outcome
The show ran to packed houses, with rave reviews for both the performances and the campaign’s hilarity. “Seriously Silly” became more than just a comedy show; it became an experience, etched in memory as the cure for dull nights and the cause of joyful pain!
Client
Forum Malls
Agency
TBWA\India
Category
OOH
Year
2014
