Project Details
Objective
Support the launch of Aptis, the British Council’s English testing platform, by driving adoption among government and corporate institutions worldwide. The goal was to position Aptis as a credible, scalable solution for evaluating English proficiency in formal, professional environments.
Idea
We developed a strategic B2B communication plan, complete with a mapped customer journey and targeted outreach. A suite of promotional materials tailored for HR and training heads highlighted Aptis’ flexibility, accuracy and ease of integration within institutional assessment systems.
Outcome
The campaign delivered strong traction, leading to widespread adoption of Aptis within six months. Top government bodies and global corporates integrated Aptis into their HR systems, validating its relevance, reliability, and the impact of a well-executed B2B strategy.
Client
The British Council
Agency
Turrino
Category
Campaign
Year
2019
