Project Details
Objective
When Autocop wanted to drive home the importance of car security, we didn’t just advertise; we just issued a public warning. Most car owners don’t realise how vulnerable their vehicles are until it’s too late. Instead of a traditional hard sell, we flipped the script and positioned Autocop as the preventive solution they couldn’t afford to ignore.
Idea
A provocative ‘Public Service Alert’ campaign mimicked official civic notices – listing police, insurance, and rental contacts for car owners without Autocop. These creatives flipped the narrative, offering not features, but a wake-up call to prevent theft before it happens. No flashy visuals. No exaggerated claims. Just a sobering reminder that without Autocop, these numbers might come in handy.
Outcome
The campaign’s clever, unsettling approach made car owners rethink their complacency. The campaign sparked urgency and high recall, driving a 15% surge in Autocop sales in the following months. By replacing marketing with a near-official warning, we reframed car security as a critical decision, cementing Autocop as the go-to name for peace of mind.
Client
Autocop Systems
Agency
Oysters
Category
Year
2014
