INTEGRATED CREATIVE DIRECTOR aND COMMUNICATION STRATEGIST. BUILDING BRIDGES BETWEEN IDEAS aND AUDIENCES.
With over 24 years of experience across India and the United Arab Emirates, I am a Creative Director and Advertising Film Director recognized for conceptual excellence, storytelling craft, and strategic brand insight. My work brings together cinematic sensibility and marketing acumen, delivering emotionally powerful narratives that elevate brands and connect with audiences across diverse cultures.
I have directed and creatively led campaigns for global and regional brands such as Tata, Infosys, Vodafone, Zulekha Healthcare and the British Council, among many others. My portfolio spans high-impact advertising films, integrated brand campaigns and creative direction across digital and traditional media. My approach merges visual storytelling with deep human insight, crafting ideas that are both artistically memorable and commercially effective.
Core Expertise
Advertising Film
Direction
End-to-end direction of commercials and branded films with emphasis on storytelling, visual aesthetics and performance.
Creative Strategy & Brand Communication
Leading ideation, narrative development and campaign execution across media platforms
Cross-Cultural Creative Leadership
Shaping narratives that resonate across Indian, Middle Eastern, and global markets.
Mentorship & Creative Development
Nurturing emerging creative talent and contributing to creative education.
Career Highlights
- Directed numerous advertising and brand films across India and the UAE for leading consumer, technology and corporate brands.
- Led creative development and production for award-winning campaigns that have achieved both artistic recognition and business success.
- Built a professional reputation as a storyteller who bridges art, commerce and culture through meaningful visual narratives.
- Collaborated with top agencies, production houses and international clients to deliver regionally significant creative work.
- Recipient of multiple creative honours, including the Abby at Goafest, Pepper Awards and D&AD Kyoorius Awards, for excellence in advertising craft.
Selected Brands Directed For
Statement of Purpose
The UAE represents a vibrant and evolving creative landscape; a crossroad of cultures, ideas and innovation. As a creative professional deeply engaged with this region, I aim to continue contributing through advertising films, branded storytelling and mentorship. My goal is to help shape the UAE’s creative identity on the world stage; nurturing original ideas, empowering new talent and building bridges between regional authenticity and global creative standards.
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