Project Details
Objective
Highlight Zulekha Hospital’s exceptional facilities and performance across key medical departments. Communicate the hospital’s commitment to delivering superior healthcare outcomes while connecting with patients on an emotional level.
Idea
We created the “Center of Excellence” campaign, showcasing the tangible results of healthcare interactions. Each headline focused on an emotional or experiential benefit such as Center of Excellence in Joy or Center of Excellence in Peace of Mind, linking medical expertise with patient well-being.
Outcome
The campaign successfully conveyed Zulekha Hospital’s strengths in a relatable, human way. It reinforced the hospital’s reputation for clinical excellence, boosted patient confidence and positioned Zulekha as a trusted, patient-centric healthcare leader.
Client
Zulekha Hospital
Agency
Turrino
Category
Campaign
Year
2024
