Project Details
Objective
Raise awareness that breast cancer can present in ways beyond a lump, and encourage early detection by educating women about the diverse warning signs. Challenge misconceptions to drive proactive health behaviour.
Idea
We created a campaign featuring a film and print/digital ads that directly addressed the common myth. Through striking visuals and a provocative question, the communication highlighted less obvious symptoms such as skin changes, nipple alterations, swelling or size changes, prompting viewers to take timely action.
Outcome
The campaign resonated strongly with the audience, sparking conversation and increasing awareness about early detection. It successfully challenged misconceptions, encouraged vigilance and reinforced the importance of regular check-ups for breast health.
Client
ZULEKHA HOSPITAL
agency
Turrino
Category
Integrated Campaign
Year
2024
