Project Details
Objective
Communicate how Alexis Hospital seamlessly integrates advanced medical technology into everyday healthcare while keeping patients comfortable and at ease. Position the hospital as a trusted tertiary care centre that balances innovation with empathy.
Idea
We developed a hard-hitting, copy-led campaign anchored in the belief that technology works best when it feels human. Supported by warm, positive human imagery and a strong leadership voice, the communication highlighted how Alexis combines cutting-edge medical expertise with a reassuring, patient-first approach.
Outcome
The campaign resonated deeply with patients and caregivers, strengthening trust and preference. Alexis Hospital emerged as the first-choice tertiary care centre across Central India, reinforcing its reputation for delivering advanced healthcare without losing the human touch.
Client
Alexis Hospital
Agency
Turrino
Category
Campaign
Year
2023
