Project Details
Objective
Launch Bangalore Mirror with a bold, memorable campaign that reflects its tabloid nature – crisp, edgy, and relevant to the city’s fast-paced readers. The goal was to establish a distinct identity that breaks through conventional news clutter while highlighting editorial clarity and sharpness.
Idea
We created the “Cut For You” campaign – smartly referencing the tabloid’s compact size and its no-nonsense editorial approach. Using striking visuals of the masthead literally cutting through negative headlines to reveal a positive spin, the campaign spoke to the brand’s promise: clear, curated, meaningful news.
Outcome
The campaign stood out across media platforms, drawing attention from both the public and industry alike. Its clever simplicity sparked conversation, generated high visibility for the launch and positioned Bangalore Mirror as a refreshing, relevant voice in the city’s news landscape.
Client
Bangalore Mirror
Agency
Saatchi & Saatchi
Category
Campaign
Year
2013
