Project Details
Objective
Position Zoiro as more than just innerwear – an attitude. Breakthrough category noise with a bold, fearless voice rooted in comfort and individuality. Launch the brand with high impact and a distinctive identity. Create an emotional connect with a new generation of self-assured consumers.
Idea
One Life. Zero Regrets. A mindset-led campaign inspiring people to live unapologetically, choose freedom over conformity and feel confident from within. Innerwear became the starting point of self-expression, not the afterthought.
Outcome
Striking visuals, intimate storytelling, and strong digital engagement redefined innerwear as a lifestyle. Zoiro resonated with bold, independent audiences: sparking conversation, driving brand awareness and positioning the label as a movement, not just a product.
Client
Zoiro
Agency
TBWA India
Category
OOH
Year
2015
