Project Details
Objective
Most specialists are off on Sundays, leaving patients with limited options. Zulekha Hospital wanted to change that by making expert care accessible even on weekends through its Sunday Clinic. The goal was simple: let people know specialist services were now available on Sundays, in a way that felt relevant and approachable.
Idea
We created straightforward, relatable communication that showcased everyday situations where seeing a specialist on a Sunday could make a real difference. Eye-catching, clever graphics made the message clear without overwhelming the audience, highlighting convenience, care and accessibility.
Outcome
The creatives resonated strongly with the public, making Sunday visits feel not just possible, but desirable. Footfalls grew steadily, week after week, reinforcing Zulekha Hospital as a patient-centric brand that puts care and convenience first – through a simple promise of access without compromise.
Client
Zulekha Hospital
Agency
Turrino
Category
Print & OOH
Year
2018
